Tag: vapor
OP/ED: Hey, marketing/PR/design toy people, just a thought –
After another Toy Fair, it got me thinking. I’ve listened/read to many a pitch about this or that product, and it always boils down to a few target markets in the toy business, parents and kids. Either the advertising/initiatives/campaigns are geared to the fantasy roleplay of a child’s imagination that gets them to bug their parents for a toy, or the parent thinks their child might be interested in said toy.
Well, what about us? For years I’ve heard that the NIC and other communities just do not make up enough of a population to necessitate any marketing.
I wonder just how true that is. Worldwide, I’d like to say that interest in blaster-based games has increased exponentially. Sure, there are mainstays like airsoft and paintball (where applicable) but the fact that Nerf/related product blogs has grown exponentially in years says a lot. There’s interest, there’s people paying attention, and I think it’s time some of the quoted talking heads I’ve seen doing news pieces or whatever on toy blasters need to be on notice.
Like some cartoons, not all toys are “Just For Kids.”
I saw this piece a months ago (thanks to the Aussie Canberra crew for linking this on their FB) – http://www.timetoplaymag.com/toys/2814/the-maya-group/xploderz-xranger-2000/ – and while I respect the Time to Play team (seen them, never had a chance to actually speak with them) for their work, this little quote regarding Xploderz made my eyebrow raise a little,
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| Xground Pounder |
“Who It’s For
The Xploderz XRanger 2000 is for ages 8 and up. We think that this will have a special appeal to older boys, even college-age kids.”
I’m sorry, what? College age? I tried the Xranger (and the Xploderz stuff in general), and… well, if I got this in school chances are it would have been donated to some needy family or theater kid for costuming. In fact, the blasters look like space ships more than anything designed with ergonomics in mind so it could probably fill in for a student sci-fi film. Between the 4 hour wait-time (Sea Monkeys, anyone) for extra ammo and the overall unreliability of the blaster (it shoots when it wants to, even moreso with the Xground Pounder) and the lack of accuracy (due to the pull-release mechanism) to simple issues like BLOCKING YOUR SIGHTS WITH A HIGH-CAPACITY MAGAZINE (again, Xground Pounder)… I wasn’t a fan. My mother taught me, “If you can’t say anything nice, don’t say anything at all” but in a case like this, it’s buyer misinformation.
And I don’t think this was in bad form. For almost $40 the Xranger and Xground Pounder are not worth the experience, and on a college kid’s non-budget there’s a lot better stuff out there. The Time to Play team (or many other bloggers out there) play with blasters like I do, such as with the Tacticool Tag and Gaming Society of Chicagoland (http://ttagschicago.blogspot.com).
I exchanged some emails with a company about samples they sent, and told them that the blaster they sent me was not functioning well, and the company wanted to go over what was happening. One thing they mentioned was feedback like mine was good because they get an idea of how users actually deal with their blasters outside of shooting targets in their room
So… what do they imagine kids are even doing once they take these out? Sure, shooting targets is fun but we all know the first thing we did when we got the new toy home was aim it at a sibling or our buddy (NOT RECOMMENDED winkwinknudgenudge).
Which brings me to the point. Between all these communities like Mall Wars, HvZ, and the already existent aftermarket community, it’s not worth a company’s time to market to us a little bit? Nerf’s done a pretty decent job of outreach to bloggers, Zing Toys, and Vapor, but they’re the only ones. At places like Toy Fair, people ask about my readership. When I mention all the places that show up on my analytics (and that one hit from Uzbekistan) their eyes grow huge. We’re out there. We want to spend money. LET US BUY YOUR BLASTERS. TELL US ABOUT THEM. MAKE THEM AWESOME. If there’s one thing I’ve learned these past few months is that the Internet becomes a fantastic bargaining chip. Think of all the recent internet events where with one keystroke, items go viral, facebook and twitter blow up, and then a company either admits fault or disappears. Oh, hey Ocean Marketing and Papa John’s. Rush Limbaugh, how’s that apology for the Fluke going? Miss your sponsors, right?
Our words have power. Our web presence has power. We want to have toys for all ages, that play awesomely, and keep us coming back for more. We’re not just a niche market anymore. We are a viable share of the market.
And I’m currently working on a way to prove it quantitatively. Stay tuned.
New York Toy Fair – stuff – more albums! Vapor Delta 500, Marshmallow shooters, Spy Gear, Prime Time Toys
Some links to galleries of toys at Toy Fair 2012.
Razor’s Vapor line (Atlas and Delta so far)
https://picasaweb.google.com/s/c/bin/slideshow.swf
Marshmallow shooters –
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| Marshmallowville.com! |
http://www.marshmallowville.com/
https://picasaweb.google.com/s/c/bin/slideshow.swf
Wild Planet – i.e. Spy Gear, and some shots of their new “Test Tube Aliens” line! (Loved their Night Vision binocular setup last year)
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| Take me home! I can guard your sandwiches! |
https://picasaweb.google.com/s/c/bin/slideshow.swf
Prime Time Toys
Nerf/foam blaster/etc retrospective – so. much. 2011
Hmmm.. holy crap. 2011 was not just a huge year for Nerf, but for toy blasters in general. Why all the popularity? I really couldn’t tell you. Maybe Hasbro’s N-Strike line proved that kids still like to play soldier, and the creation of pseudo-military looking toy blasters like the Maverick and Longshot showed there was some money to be made. The Maverick is one of the best selling Nerf blasters ever, and with the revolver look and feel Hasbro did good, and they looked to do good again (proven in the amount of cosplay photos I’ve seen). Success breeds competition though, and boy oh boy, were there a lot of newcomers this year. This blog entry is by no means all-inclusive, and I know I’m going to miss a lot, but dangit I’m going to try!
One could say a large bit of news came from the New York Toy Fair , where both old guard and new competitors rose to visibility. Prime Time Toys stepped out from the Air Zone shadow, showing off past creations like the Powerstrike 48. Toy Fair showed their new version of the Gatling Punisher and a new take on the revolver, a Quickfire 12. This was just the start! Since then they’ve released a Quickfire rifle and a new belt-fed rifle. Their ammo is a different take on streamline ammo as well, unlike Buzz Bee darts that still fit most Nerf blasters. I would expect more from this company in 2012, as it looks like they’re not done yet by a long shot. Keep your eyes peeled here for more info coming soon.:)
Buzz Bee released a lot of new items as well, notably the Rad 12. Honestly, they released so much I’m not sure I can list everything. The Double Shot got a new look, and a four-shot turreted blaster called the Rogue came out as well. It looked like the Ultimate System they put out didn’t do so well, as I don’t really see many more Sniper Blasts and Ultimate Missile Blasts on shelves.
The Air Zone line out of Toys R Us, combined with the Humans Vs. Zombies game to produce blasters emblazoned with their logo, an eight-shot pistol and a new version of the triple shot. The triple shot also saw a red repaint, sans HvZ flair. Far as I can tell, this is a coup that a gametype involving foam blasters actually gained notice from a mass retailer. So, congrats to the HvZ team for their success, and here’s to more zombie-fighting gear in 2012. I’ve always said “throw your wars how you want to throw them, and let the attendees sort ’em out.” People spoke loud and clear in this case:)
I didn’t see too much of the “XC” blasters, which I first saw at Toy Fair; but then not much in retailers:
The dark horse of the whole foam weapon business? Zing Toys, with their Zcurve bow and arrow and other rubber band-powered weapons! The Zcurve bow was by far my fave toy of their line, and I hope to see more out of them in 2012:
Some other companies attempted to pull people away from foam shooters. Jakks Pacific came out with a line of spitwad shooters called “Max Force” urging people to “graduate from foam” with their paperwad shooters. The blasters didn’t have a trigger, but they did have a bit of power in them, getting upwards of 80′. Sadly, the accuracy left something to be desired and reloading clips was a pain in the rear end. Aesthetically, they looked really cool, but the functionality was a real task to get used to.
Speaking of functionality if I had to give a goose egg this year to blaster design I would give it to Xploderz, one of the new lines that fires evaporating “gel pellets.” Nevermind that their commercials are misleading in how the blasters function, they’re just poor blasters. Unreliable loading mechansim, poor accuracy, bad placement of hand grips and components, limited allowance of motion, and delayed gratification with a toy right out of the box. And these things are pricey, upwards of $50 for the longer range models. Seriously, buyer beware.
Razor, of all companies, jumped into the blaster game this year just as 2011 comes to a close. Their Vapor line fires gel pellets as well, but I think they do it better. For instance, their first blaster, the Atlas 250 (first seen at this here blog) has a 50 round capacity per reload for a PISTOL, but also goes with a more traditional (and comfy!) trigger design. Definitely worth watching, make sure to check Amazon.com and Zappos for products! Of the newcomers in new projectiles, I think Razor might have the better of the products.
Wowwee, of Paper Jamz fame, released a new version of laser tag, called “Light Strike”. A little pricey to start, but once you get going it’s a lot of fun. With different modular accessories and other battle field items like the Intelligent Targeting System and target vests, there are a lot of ways to play, you just have to figure out how for yourself 🙂 Full link (including pricing) to the proper review: http://foamfromabove.blogspot.com/2011/10/light-strike-heres-go.html
Ultimately, though I like to think we all started with and still use Nerf. They had a big year, from the continued success of the Dart Tag line, http://foamfromabove.blogspot.com/2011/11/holiday-buying-guide-dart-tag-pt-1-to.html, to the release of the Vortex series and numerous repainted blaster schemes (Whiteout, Gear Up, new additions to the Sonic series)
.
http://foamfromabove.blogspot.com/2011/11/holiday-buying-guide-dart-tag-pt-1-to.html
http://foamfromabove.blogspot.com/2011/12/nerf-holiday-buying-guide-part-2-nerf.html
to expanding the Super Soaker and N-Force lines:
N-FORCE VENDETTA DOUBLE SWORD
NERF N-FORCE VANTAGE Short Sword
NERF N-FORCE KLAW HATCHET
HYDRO CANNON .
NERF SUPER SOAKER TORNADO STRIKE
NERF SUPER SOAKER SCATTER BLAST .
NERF SUPER SOAKER POINT BREAK
NERF SUPER SOAKER CLIP SYSTEM Refills
Even having something for collectors, two different versions of the Barricade Rev-10, one with an Optimus Prime paintjob, and another with Bumblebee. So, lots going on with the worker elves at Hasbro this year! Nothing new on the lazer tag front yet, but 2012 is well on its way now. Not to mention licensed material, like this Transformers: Dark of the Moon blaster, as well as some of the toys from this year’s big Marvel movie blockbusters like Thor and Captain America.
WHEW! So. Much. What does this mean for 2012? The market for toy blasters and other foam weaponry just might get a bit more competitive! What I hope to see? Blasters that have a VARIETY of functions, not just the same ol’ one dart, one pull kinda deal. Much as I loved the Nerf line, they all fire a dart 25-30 feet, or a disc up to 60. But functionally they tend to feel the same. Pump-action, priming slide, it’s all too familiar territory. Semi-auto, single-action, or full-auto. The pistols fire within the same range as the “higher powered” blasters. I understand that there are regulations, but give us something to work with. I will say there’s at least one contender out to try this out, but I can’t say much more than that. I hope to see a revisit to blasters more Blastfire and Lightning Blitz, and less like the Hornet. Nerf’s still top of the game, but I hope there will be less repaints and reshells for 2012. Wow me again, Hasbro. Before one of the other companies beats you to the punch!
I’ll be back for 2012, and even more importantly, I’ll be back at Toy Fair this year in February. I’ve got some more news to put out, but that will wait after the Mayan Spaceship invasion 🙂 Take care everyone, be safe, and weather allowing, get out and play!
Vapor Atlas quick pic:)
http://lh5.ggpht.com/-ZYErncxCELo/TnAnKQXHZUI/AAAAAAAAEvo/oLW27sdzJfs/s1024/DSC_0856.JPG
Published with Blogger-droid v1.7.4
vapor vs. xploderz!
Specifically, the Vapor Atlas 250 tests out against the Xground Pounder from Xploderz, with frustrating and hilarious results.
Published with Blogger-droid v1.7.4
Vapor Blaster Day – Thanks Razor! w/the Chicagoland Dart Tag Society
So, wonder what it’s like getting pelted with a LOT of water pellet ammo? Here you go:
Thanks again to Razor for the supplies and giving the Chicagoland Dart Tag Society a chance to run these blasters through their paces! While foam toys remain the focus, it would be ignorant to not expand one’s horizons.
Have a great day!
Vapor Day – the gallery!
This was a heck of an event – Razor, makers of the new Vapor line of blasters, provided a bunch of blasters and ammo my way to hold an event with the CLDTS, a local group of folks of all ages who like to get together and play dart tag with other toy blasters. The gel ammo and blasters were a really different way to play from the usual diet of foam darts, so they decided to give it a try. Disposable ammo and ammo capacity rivaling anything we’ve seen before? Worth a try!
Thus the take-away event happened! We were able to keep the blasters and ammo, and had some targets to try out before going after each other. We tried the game types like capture the flag, elimination, and just some plain old shoot ’til we’re tired. We took a swing at HvZ, but without boundaries it usually ended up with a team running out of the park.
https://picasaweb.google.com/s/c/bin/slideshow.swf
Click the slideshow to go to the full gallery, and count on videos and more to follow! Keep an eye out for the commercial soon, and for more info on when to buy these blasters keep an eye out on the Vapor facebook page!
Razor steps into the ring – their new toy blaster, the Vapor Atlas 250!
Vapor Atlas 250 – approx. $15
Available – Fall 2011 online via the Vapor website- coming soon!
“Like” them on facebook!
https://www.facebook.com/VaporBlaster
Twitter:
https://twitter.com/VaporBlaster
Includes:
* Instruction manual
* Atlas blaster and 250 rounds of Vapor Gel Ammo (ready-made, no waiting!)
Measurements:
* Length: approx. 12” from tip of muzzle back of blaster
Overview:
Say hello to a new entry in the blaster category, the Vapor Atlas 250. A pistol, vibrant red colors, and very good ergonomics. Brought to you by Razor (http://www.razor.com), better known for scooters and other vehicles, the Vapor line is their attempt at bringing a new way to play when launching projectiles at your friends. And no, it doesn’t mean you get to mount a blaster onto your scooter or motorcycle.
Function:
The blaster is a single shot pistol, but with a twist. It has a hopper on top with a small door and holds about 50 “Vapor Gel” rounds (more on the ammo in a bit). The priming action of the blaster is a slide on the back of the handle pulls back and primes the blaster, opening the breech in the hopper that loads a sphere into the barrel. The slide must be pushed forward back into place to seal the breech and allow the trigger pull. The action is as follows: pull the slide back, push it forward to original position, and then pull the trigger to fire the round. Experience suggests giving the blaster a little shake to ensure proper loading of ammo.
Don’t worry about ammo falling out of the barrel, either. A little trap door opens at the front of the barrel when you pull the TRIGGER, allowing the gel ammo to fire but keeping it in place while running around.
The blaster is advertised to hit up to 60’ but you’ll also get anywhere from 40’ to 50’ as well. Fired level at the shoulder, the blaster was getting around 40’. The ammo did hook a little left or right but for the most part the accuracy decent from 40’ and closer. Above that made aiming a bit trickier to compensate for movement left or right reliably. Having used foam blasters for so long, I’m already used to 30’ out of the box so this was pretty normal performance for a toy, if not better.
The instructions tell you that the blaster operates best when the hopper is filled to 50% or better; and they’re right. I experienced some instances where I would fire the first 30 or so shots pretty consistently, but after that the blaster would misfire. This means that I would prime it but a round wouldn’t load. Also, it’s better to prime the blaster only when you’re ready to fire. It was even odds if the blaster experienced any dip in performance if primed while running around or primed after running and/or rolling.
All this said, you still have around 50 shots to use before having to reload at a pretty good distance. That’s not too bad and beats a few of the other same types of pistols out there, capacity-wise.
Ammo:
The ammo seems a bit bigger than the Xploderz ammo, but time is the biggest difference in this case. The manual does not include any growing instructions for the ammo. The Vapor gel rounds are to be sold ready-to-use with no waiting. The Atlas comes with 250 round ready AND the blaster for $15, and that’s a good number of reloads right there. As indicated in the instructions if the ammo is kept cool and out of direct sunlight, it should stay usable for a long time. Only if it shrinks is when a 3 hour waiting period comes up which is unlikely if you are using your Vapor a lot.
The ammo dries almost immediately when it breaks apart, and does not stain clothing. I fired the shirt onto a white shirt, and the only noticeable change to the shirt was it seemed hardened where the Vapor ammo hit. Easily washed out. It would be interesting to see if this medium would work indoors on a gym floor considering how quickly it dries. The bright yellow coloring also made it easier to spot flying out of the barrel. One thing was the ammo breaks apart sometimes on firing. This is an inherent issue with the ammo type but hopefully can be addressed in the future. Maybe being left to soak or in outdoor heat are contributing factors to the Vapor ammo integrity. If you need to store the leftover ammo or want to carry additional ammo, a simple empty bottle will do just fine. If possible, get one that won’t crush easily, to be sure your ammo stays undamaged while inside it.
There is a bit of a sting when hit from approximately 20 feet out, but no worse than anything on the market right now (spitwads, foam darts). Against instructions I put the barrel right against my skin and fired. There was a small ring on my skin but nothing terrible. Therefore, you have approximately the pain factor of a foam dart but with a higher rate of fire than most foam blasters of this size and comparable range. This will be interesting to see with higher-powered blasters that have range AND high capacity.. The real test will be visually spotting if a player hits their intended target, but some initial testing shows there is a visible splatter most of the ammo when making contact most of the time. This is still less painful than paintball or airsoft, a plus for some families and even users who can’t afford to get black and blue every weekend.
Form:
IT HAS A TRIGGER. WOW. FANTASTIC. This makes operating SO MUCH EASIER. The Xploderz blasters (which use the same ammo) were awkward to handle with the pull-handle. I found my hands would jam together, or it was tough to aim while holding the priming arm down. The trigger and traditional slide action make using the Atlas so much easier by leaps and bounds. The pistol is also very streamlined, and comfortable to hold so holstering and drawing the blaster worked just fine. It slid in and out of my grabit pack easily, if you need a comparison. A very comfortable blaster and I was very pleased with how the Atlas handled and its portability.
Pros:
* Vibrant color (this is arbitrary to me, I like brightly colored blasters and other users going for the milsim experience might not).
* Handle is comfortable
* Biodegradable ammo; no staining after getting hit
* Easy to slip into my pocket or holster
* Lots of ammo included in blaster
* Easy to carry
* Trap door on the front barrel is a nice touch to prevent losing ammo while running around with a primed blaster
* Slide action is comfortable to repeatedly perform unlike some blasters with a similar mechanism
Cons:
* Nothing included to carry extra ammo
* Ammo would break apart in-flight
* Not a noticeably refreshing water blaster for hot summer days (drenched vs hit with a small splatter of water)
* Harder to spot hits at long distances (with the ammo, the blaster itself still keeps the action up close and personal)
* Natural tendency of many might be to run around with the blaster ready to fire which might reduce performance vs. running, prime and shooting
* Some misfires and jamming, but only when really low on ammo in hopper as the instructions indicate
Stay tuned! The blaster will be available this Fall, and I’ll be coming out with videos and demos of it pretty quickly! Also, something big this way comes labor day weekend in relation to this blaster…
Definitely worth a look when these are available this fall!






















































