Thanks Nerf for sending along the price and press release information on the Spring 2017 Blaster reveals! Missed out on images on new blasters? Make sure to follow Nerf on Snapchat!
*Having some trouble adding photos from my phone, will update this post with pics later.
NERF SPRING 2017 Prices and Release info! (Pictures taken from Nerf’s Snapchat – check it out!)
NERF MEGA DOUBLEBREACH Blaster (Ages 8 years & up/Approx. Retail Price: $24.99/Available: Spring 2017)
Deliver double the blast with this breach-load blaster that fires two darts in a row. Open the breach door on the NERF MEGA DOUBLEBREACH blaster to load the darts, then unleash fury one MEGA dart at a time. Pump-action blasting sends darts flying up to 90 feet! Includes six MEGA whistler darts. Available at most major retailers nationwide and HasbroToyshop.com.
NERF DOOMLANDS NEGOTIATOR Blaster
(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Spring 2017)
Defend justice in a post-apocalyptic wasteland with the DOOMLANDS NEGOTIATOR blaster. This hammer-action blaster fires eight darts in a row for ultimate domination. A transparent area on the blaster reveals the inner firing mechanism. Includes eight ELITE darts. Available at most major retailers nationwide and HasbroToyshop.com.
NERF ZOMBIE STRIKE OUTBREAKER Bow
(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Spring 2017)
The zombies are getting stronger, but so are the survivors battling them. Defend humanity against the hordes with the NERF ZOMBIE STRIKE OUTBREAKER Bow. Experience crossbow action as you fire from the 5-dart rotating drum. Includes five ZOMBIE STRIKE darts. Available at most major retailers nationwide and HasbroToyshop.com.
BarrelStrike on Top, Stockshot on the bottom
NERF MODULUS BARRELSTRIKE Blaster
(Ages 8 years & up/Approx. Retail Price: $14.99/Available: Spring 2017)
Upgrade your blaster for any mission with the NERF MODULUS BARRELSTRIKE blaster! This four-shot blaster fires one dart at a time and can also convert into a barrel attachment for endless ways to battle. Use on its own or attach it to the barrel of any NERF MODULUS blaster when the mission calls for long-range blasting! Includes four ELITE darts. Available at most major retailers nationwide and HasbroToyshop.com.
NERF MODULUS STOCKSHOT Blaster
(Ages 8 years & up/Approx. Retail Price: $14.99/Available: Spring 2017)
Get double the advantages with the NERF MODULUS STOCKSHOT Blaster! This four-shot blaster can be used on its own or be converted into a stock attachment. Pull out the front end of the blaster to extend it in stock mode for extra stability, or keep in blaster mode and blast away the competition! Includes four ELITE darts. Available at most major retailers nationwide and HasbroToyshop.com.
And certainly don’t forget about the Nerf Accustrike line also due out later this year (hopefully as early as December if you have enough Nerf Perks points!)
NERF RIVAL ARTEMIS XVII-3000 Blaster
(Ages 14 years & up/Approx. Retail Price: $44.99/Available: Spring 2017)
Experience ultimate precision and power in battle with the NERF RIVAL ARTEMIS XVII-3000 blaster! Available in red or blue (each sold separately), the ARTEMIS XVII-3000 blaster features a spring-action cocking mechanism, easy-load internal magazine, and boasts slam-fire capability firing NERF RIVAL foam rounds at a velocity of up to 100 fps. Compatible with NERF RIVAL tactical rail accessories (sold separately). Includes 30 NERF RIVAL foam rounds. Available at most major toy retailers and at HasbroToyShop.com.
NERF RIVAL Red Dot Sight Accessory
(Ages 14 years & up/Approx. Retail Price: $14.99/Available: Spring 2017)
In the heat of battle, take aim with the NERF RIVAL Red Dot Sight accessory. Players simply look through the lens and align the red dot with their target for precision battling. The sight features die cast details, is adjustable and is held securely in place with a quick-release camlock mechanism. Compatible with NERF RIVAL blasters, sold separately. Requires 2 AAA batteries, not included. Available at most major toy retailers and at HasbroToyShop.com.
NERF RIVAL Flashlight Grip Accessory
(Ages 14 years & up/Approx. Retail Price: $29.99/Available: Spring 2017)
Illuminate NERF RIVAL blaster battle with the LED Flashlight Grip accessory. The light features die cast details, a removable grip, and quick-release camlock that holds it in place. Attach the Flashlight Grip accessory to any compatible NERF RIVAL blaster (sold separately) and light up the action! Requires 3 AAA batteries, not included. Available at most major toy retailers and at HasbroToyShop.com.
NERF RIVAL Rechargeable Battery Pack
(Ages 14 years & up/Approx. Retail Price: $29.99/Available: Fall 2016)
Amp up your battle with the NERF RIVAL Rechargeable Battery Pack! The first rechargeable battery in the NERF RIVAL line, fans can use this lightweight battery pack with the NERF RIVAL KHAOS MXVI-4000 blaster (sold separately) instead of batteries to increase the blaster’s rate of fire. Includes wall charger. For use with NERF RIVAL products only; not compatible with the NERF RIVAL ZEUS MXV-1200 blaster. Includes rechargeable battery and wall charger. Available at most major toy retailers and at HasbroToyShop.com.
Hey all! JUST bought the Nerf Mega Mastodon, and while I need video, here are pics from opening the box! Assembly is not as bad as it looks, but make sure you have a screwdriver that goes far enough into the screw port on the battery cover. $79.99 at Target, and bonus cause there is a $10 off purchases $50+ @ Target right now. Happy hunting!
Thanks to Nerf for the video! Featuring the Nerf Rotofury revealed previously, the blaster is now out and available in most major stores.
10 Shot drum (highest capacity blaster for the Mega line currently) Slam-fire
My biggest nitpick with this blaster is the lack of a stock or attach point for a stock, mainly because with Slam-Fire it helps steady the blaster. At least, it did with me when I used a Rampage or Raider. Otherwise, I like the Rotofury, the extra shots more than a Cycloneshiock are pretty nice to have. Enjoy the video!
The Nerf Ambassador Meetup at #NerfHQ (Hasbro Headquarters/offices, not the old forum) Vas The Stampede
Whereupon the blogger (and others of his ilk) visited the home of Nerf blasters, and learnt about production, design, marketing, safety standards, the future, and many things Nerf. Rival, Modulus, Zombie Strike, Doomlands, Rebelle, darts, Rounds, foreign markets, and what it means to be Nerfnation. MORE AFTER THE JUMP.
Sorry about the clickbaiting title, I just couldn’t help it. But seriously, folks! I know I say this a lot, but when I started this blog in 2005 (and barely posted then, but it was up!) I can’t believe some of the opportunities afforded me. And the latest… visiting the Nerf offices in Rhode Island, was fantastic.
NOW- I can’t talk about everything I saw there. Other bloggers (Nerd Drop, Click Click BAMF, Shining Foam, Lord Draconical, Blaster Labs, Nerf Haven) were there as well, so THERE WILL BE SOME OVERLAP. If you’ve already read those sources, great. Also, we all also signed a non-disclosure agreement (hereafter referred to as NDA).
WHAT I CAN TALK ABOUT IS GREAT (as far as I can say about prototypes.)
Coming this Spring 2016 (maybe sometime around January, hopefully earlier in time for the holidays)
There is A LOT I like about the Dual-Strike. First and foremost, it fires regular Nerf darts AND Mega darts at the flick of a switch. The idea is a fine one, and long overdue given the breadth of ammo available. This begs the question about when/if we get a disc shooter combo in somewhere, but that’s a whole different story. My initial impression was that it felt like a solid build, the priming arm wasn’t awkward, and the almighty selective switch did its job. In a lot of games recently I found myself carrying a Mega blaster, but also something smaller for darts. This eliminates having to carry the additional sidearm, and increases mobility. I definitely hope this is something they continue to tinker with and we see more of in the future. I’ll have plenty more to say when I finally get a production model. In general, I like and even prefer using Mega blasters on some level because of the wider surface area of Mega darts, which to me means an increased probability of hitting my target. They may not have the ammo capacity of an N-Strike blaster with a drum on it and may be longer to reload compared to swapping a new magazine in, but those are issues that I address with my play style. The Dual-Strike now tells me I can go with my preference but I don’t have to have that normal streamline blaster carried on me as well in case I run out of Mega darts during a game with none in sight.
Nerf Zombie Strike Crosscut
THIS. This blaster has the added roleplay element of the zombie-slicing buzz saw partnered with the blaster, and that’s all there is to it. The lower trigger “revs” the soft foam buzz saw, which stops spinning instantly upon contact with anything. More trigger pulls = higher revs and louder noise. Not really much to say here, except some good style points afoot for being able to tag with the saw first THEN shoot. Another interesting idea, although personally I would have liked to see the saw blade rev up and then launch out. 🙂 It’s a fun gimmick for me, and one I might use once in awhile just because.
Nerf Rival. 4-4.5 years IN DEVELOPMENT to get this blaster line worked out. Appealing to an older age group. Higher power. These are all things that I’ve seen groups asking for over the years from Nerf and here it is, 100 FPS right out of the box and decent accuracy. I can’t even begin to imagine how much D was poured into the line, but they went through the play testing and everything with the applicable groups that’s what they assured us. In my own experience with the toy industry, selling something this powerful in the toy aisle can be a bit difficult. But given from what I’ve seen in recent weeks, the Rival line isn’t pushed to the “sports equipment” aisle like I’ve seen with past brands. While I don’t enjoy the prospect of buying new ammo, I do enjoy the prospect of higher velocity gameplay that this offers. I have a few more opinions on the subject, but that’s for another post!
And that’s the new stuff we can talk about for now. Other parts of the trip covered the design, production, marketing, and testing that takes place in the facilities. Along with getting a bit of history walking through the hallowed halls of Hasbro. I couldn’t remember the last time I was on a field trip, but this was definitely one of the best.
Trivia: The way I understood it, all roads for a Nerf blaster lead to Marty’s (Master Model Maker) desk. It is at his workstation that all the pieces are printed, worked out, and come together. He not only has to account for SAFETY GUIDELINES but also how to take the concepts/designs worked out and make them fit together in the first place. Amazing. Thank you, Marty. The design folks were great enough to walk us through making mockups, coloring, different piece variations, and what it takes to get the blasters to shelves. The 3-D printing setups were also hard at work if you can imagine, and we were able to literally watch parts grow.
First, Nerf has marketing concepts/campaigns and possible blasters lined up through about 2017. Just let that sink in, I’ll be right here.
Let’s put something else out there: THE BULK OF NERF’S BUSINESS IS IN THE 8-10 YEAR OLD AGE RANGE.
Yes, they may diversify their market (Rival, Koosh are such examples) but their main sales come from the 8-10 year olds, it’s their imaginations they’re trying to capture and their sales they are trying to earn. To do that, they need to make TOYS THAT THEY CAN SELL TO KIDS.
That being said, the discussion of high-end blasters akin to the Transformers “Masterpiece” line…. BLASTERPIECE if you will came up. The real question is what would make it compelling (performance is already upped in the other brands, so this will require some thinking.) Personally, a retro blaster (Manta Ray, Stinging Scarab, Perceptor) with Elite ranges would be nice. Or even a high-quality durable Crossbow redux. But they haven’t come to a definite conclusion on what a high-end blaster line would mean and until they do it’s still just an idea.
The team also took it upon themselves to show us prototypes, and fascinating isn’t a strong enough word about how I felt about seeing the evolution of current blasters such as the Hammershot and Slingfire.
Variations of the Nerf Zombie Strike Slingfire on the table
The stories. Oh, the stories.
Zombie Strike was a tough marketing sell as we found out and was in development for years before release. Finding a good 8-10 year old friendly balance with a theme like that was the challenge, and how to make it work. It was a gamble that kids would buy into it from the perspective of many people. Zombies were a hot trend when the line finally did come out, and the rest is history. The zombie theme still works for Nerf, and they continue to support it. Doomlands is them rolling out another stage of their storylines, hopefully to recreate the success of Zombie Strike with a post-apocalyptic flair.
Rebelle was another wary sell, but Nerf wanted to test uncharted waters. Yes, I heard some of the complaints with the initial “core” launch being in purple and pink but that came out of observational research with younger females (which also showed distinct differences in how they used blasters compared to boys). And from what I’ve read (not from Nerf sources, I mean business analysts) the line is a success. The fact the line is still being supported (and moving away from purple/pink, now that the main launch is out) is a testament to the line and its reception. The things they’ve learned in play testing are continuously being adopted into their plans.
I also mentioned the Nerf Nuke from ThinkGeek, definitely not likely in the future. Sorry, y’all.
Nerf does like to take current trends/products and add their own twist. That much is clear when we see new takes on blasters that have similar mechanisms such as the Jolts and bows across the brand.
The folks from the Rebelle team showed us some of the video they take during their playtesting sessions in their specialized “Fun Lab” and Armory, which is a shooting range of sorts, and it was very different from what I expected. It’s pretty much a big observational area where they can watch how kids play with products. I saw a lot of target practice, not a lot of player vs player, unless that’s video we didn’t see. Girls definitely seemed to show more teamwork than boys, fulfilling distinct roles they identified for themselves. Not so apparent on the male side of the results.
One of the biggest questions for me was the lack of direct Nerf involvement in many of the grassroots Nerf/foam blaster only arenas popping up around the U.S. (Detroit Dart Club, Dart Wars, Strikezone Arena, Rochester Nerf League, etc) and beyond many of these places to play with blasters are opening up in some form or another, which are great when available parks/good bunkers are in short supply. The answer is “if you build it, they will come”, meaning that there has to be a very good proof of concept and practice before Nerf gets into the business. With as many active arenas as I see now, there are plenty of candidates.
Overall it was a pretty good visit for me. Heck, the fact that I visited at ALL still surprises me. After all the years doing the New York visits and everything, there was a sense of validation I had for being a one man band with an idea and a 3.1 megapixel camera in 2005. But there I was, in the belly of the beast walking the Main Street of Hasbro. As a Kid Eternal, this is one of if not the highest point of my blogging “career”. BIG thank you to the execs for letting this visit happen, which hasn’t happened for the fan community in almost 10 years, to look behind the curtain at our toys. I know it’s a risk but words can’t express the appreciation for how you welcomed us in over the past few years to culminate in this.
THANK YOU SO MUCH TO THE FOLKS WHO WERE A PART OF OUR TOUR:
The PR folks (you know who you are) – you brought me in
Michael Ritchie, VP Sports Action
Dean Carley, VP Product Development, Nerf
Eric Huban, Sr. Director, Global Brand Strategy & Marketing, Nerf
Brandi Cooper, Sr. Brand Manager, Nerf
Brian Jablonski, Director Product Design, Nerf
Kevin Dakan, Director Product Development Engineering, Nerf
Capucine Rebuffe, Director Global Brand Strategy & Marketing, Nerf Rebelle
Aaron Mead, Senior NERF Armorer, Sports Action Design & Development
Curt Mahlstedt, Director Product Design, Nerf Rebelle
Maria Silveira, Director Global Consumer Insights, Global Consumer Insights (Fun Lab)
Brian Tolson, Manager Product Development Services, Design and Engineering Development
Marty Fura, Master Model Maker, Design and Engineering Development
Nerf and Dude Perfect Team Up for First Ever Crowdsourced Trick Video By Vas The Stampede
Dude Perfect and Nerf want YOUR sweet trick shot suggestions!
“Nerf is teaming up with Dude Perfect to create the first ever Nerf crowdsourced video featuring the N-Strike Elite Demolisher 2-in-1 blaster and the N-Strike Mega Thunderbow blaster. Nerf and Dude Perfect are asking Nerf Nation to suggest the stunts they want to see in the video by posting to Facebook, Instagram, and/or Twitter using the hashtag: #NERFPERFECT.” Get on it, Nerf Nation! I’ll see you back here once more info becomes available later today. And, #ThrowbackThursday – a few trick shots of my own from awhile back – http://youtu.be/FO5RAwm_Lbo
Nerf Writeup from the American International Toy Fair in New York City, 2014 Vas The Stampede
Nerf N-Strike Elite, Nerf Rebelle, Nerf Sports, Super Soaker, Zombie Strike, Mega, 3rd party licensed electronics, Oh my!
(update!) Here’s a video of the Nerf Slingfire –
https://photos.gstatic.com/media/slideshow.swf 2014 marked my 4th year attending the American International Toy Fair in New York City. I can’t believe it either, honestly. To walk that floor with all the brands, bigwigs, and toys, there’s almost nothing else like it. FAIR WARNING – I have a LOT to say in this post, so there’s a lot of reading (and some pics!) so more after the break –
“Zombie Strike” and “Secrets and Spies” are Nerf’s attempts at telling a narrative, having a backstory to their blasters. These are also attempts to cash in on current pop culture (obviously) trends, but who can blame them? With certain TV shows being so popular and other game types, it was inevitable that Nerf would finally pick up on it and jump in.
Interesting note about the Rebelle for 2014 – compared to the naming schemes for last year, “Pink Crush, “Heartbreaker Bow”, and so on (I think the “Guardian” may have been the main exception) something changed. “Rapid Red”, “Agent Bow” indicate this, although “Diamondista” seems to carry over from last year. “Spylight” could just as easily have fit into the N-Strike line, though maybe as “SpylightFireUltraHyperShot REV-6.”
Word has it research showed girls imagined themselves as spies with last year’s blasters, hence the innovation towards decoders and things. Very retro tech, reminiscent of old sticker collection books I had back in the 80s.(I remember a Super Mario Bros. and Voltron one, specifically. They were awesome.)
If I can highlight some things about the Agent bow…
Integrated Pinpoint sight
It has an actual “nock” to hook onto the string, much detail, such archery. Wow.
It just looks great. Sleek and imposing even, and the bow arm mounted quiver is a really nice addition. (check the gallery).
I did ask to be shot with the Agent Arrows (under protest from my tour guide), but I had to be able to tell you what it’s like to be hit with them. Personally, I didn’t find it any worse than getting shot with a Mega Dart from a Centurion at point blank (ask BasicNerf). The heads are just as soft as Mega Dart whistler heads, the plastic shaft of the arrow is a non-issue (at least for me).
The Sweet Revenge was my favorite from last year, the Agent Bow might be my frontrunner out of Rebelle 2014.
Nerf N-Strike Elite though, is Nerf’s Flagship (at least in my estimation) line and the heavy hitters out of the gate are the Nerf Cam ECS-12 and the Nerf N-Strike Elite Demolisher 2 in 1.
The Nerf Cam ECS-12 is probably the most cost-prohibitive of the bunch. The MSRP is at $79.99, requires 8 AA batteries (flywheels + camera power), includes a 4 GB memory card, and is supposed to hit around 90-95′. A lot of Nerf players may already own GoPro cameras or have other arrangements by this point, so is that range bump enough to pour this much money into just one blaster? Especially given the camera is a 0.3 megapixels?
Nerf provided this video of the Cam(era), and it was honestly better than I expected.
But is it enough? We are still months from seeing a final form of this (in fact, all these blasters) so the jury is still out until the Fall release.
So, Rebelle gets a makeover and a sweet bow, Elite gets a 90′ increase, that leaves Mega and Zombie Strike.
The Thunderbow is HUGE. About the size of my torso. And it will hit 100′. It primes like the Heartbreaker, actually. You pull back on the string, wait for the indicator to tell you you’ve pulled back enough (the arms pull back as well) and release, firing the Mega dart. You can do this up to 5 times before you are empty. Approximately 100′ out of it. My only complaint at this stage is somebody trying to pull a Legolas may suffer wear and tear on their fingers, as right now there is nothing covering the string where your fingers go.As someone who’s fired a lot of Zing arrows, I hope something gets put there before Fall, as the pull is pretty robust.
The Nerf Zombiestrike Slingfire? My favorite so far, simply because I can do this:
Whew! Alright, that’s the showroom.
ICYMI, 3rd party tech made a huge splash at Toy Fair for Nerf this year – Tek Strike is a 3rd party game/setup that promises hit tracking, and utilizes bluetooth connectivity and requires players to be more strategic as you need specialized Nerf darts to play. See my initial writeup HERE Without giving too much away, these folks at Eyespy have a wonderful idea right now, and plenty more wonderful ideas to follow up. I’ll be watching them closely, as I’m genuinely excited about seeing this product and on more than one occasion listening to their pitch I was left speechless. I do have a video that I need to edit as well, so expect that soon.
https://photos.gstatic.com/media/slideshow.swf My press kit didn’t have much in the way of pricing yet, but I’m in contact with Sakar at the moment trying to get some info. According to the rep I spoke with at Toy Fair, a few of these items (including the hands-free walkie talkies) were pretty new, so the info was lacking. I’ll update this post as necessary! And when I have HQ videos.
Make sure to join the discussion at the F2A Facebook page and see more firing videos on my instagram feed.
I’m sure there’s plenty I’ve left out, so make sure to leave a comment if there’s something you’re curious about. ON THAT NOTE: No secret blaster. All the reveals had been done by this Toy Fair, so the Cam was probably the secret blaster at UK Toy Fair. No super secret sizzle video either like when the Hailfire was revealed. No new Nerf Dart Tag and now new Nerf N-Force (unless you want to count the Strikeblade, but that’s under the Zombie Strike brand.) While not outright saying the lines were defunct, there just aren’t any plans right now for either line, and that is indicated by the lack of new product for those lines as of New York Toy Fair.
UK Nerf, was able to try them out. Make sure to read the entire report, but here are some choice bits:
About the Slingfire: “About the same size as the Sledgefire and roughly the same weight. This was designed to be used one handed so the balance is spot on. You can flick it to prime it and it lands neatly in your hand so rapid fire with this technique would be possible with a little practice, keeping the other hand free for a secondary or to reload.”
” The Grenade launcher is not detachable, nor can it be without a lot of work (as far as I could see). It is fairly heavily integrated into the shell and I think if it were removable, simply using it would wrench it off the rail anyway.” Word has it the Demolisher may be full auto due to the popularity of the Rapidstrike, so that remains to be seen.
Go read the rest if you want to know more! It sounds promising though, and I am looking forward to getting a turn at these come New York Toy Fair. UK Nerf mentions a total of 10 releases, so it’s bound to be a busy year. No word on N-Force or Dart Tag though, we’ll have to wait and see.
I’d really love to say more and speculate, but honestly there’s not much to say without the blasters. It’s a little weird to see the Thunderbow reliant on the bow arm as part of the priming mech, unlike the Big Bad Bow or BnA, where the bow arms were extraneous. The Demolisher is going to be fun I think, and I really want to know if the diameter of the missile is the same as the Mega darts. I strongly think the Rebelle Agent Bow is going to be the dark horse of the new releases, with the new arrows (tipped something like ball, per UK Nerf). Anyway, have fun with the info! It looks like Hasbro didn’t allow video or photos at all in their showroom hence the lack of images and photos from anybody. UK Nerf does have some new angles though. Thanks to them for taking time out of their lives to make the trip!