Hasbro’s NERF Brand Teams Up Again with 2010 Dew Tour for the Second Annual NERF DART TAG WORLD CHAMPIONSHIP Competition
Regional NERF DART TAG League Tournaments Kick Off in Boston

PAWTUCKET, R.I., Jun 23, 2010 (BUSINESS WIRE) — –Fans to Compete for a Spot in the NERF DART TAG WORLD CHAMPIONSHIP and $25,000!

Following an action-packed NERF DART TAG WORLD CHAMPIONSHIP premiere in 2009, Hasbro, Inc.’s /quotes/comstock/13*!has/quotes/nls/has (HAS 41.28, +0.01, +0.02%) NERF brand is back at Dew Tour to bring fans an awesome way to suit up, compete and battle it out, NERF DART TAG style. This summer as part of the Dew Tour’s award-winning Festival Village, the NERF DART TAG League will host regional NERF DART TAG tournaments in Boston, Chicago, Portland, Salt Lake City, and Las Vegas. Teams will compete against one another in the NERF Battle Dome Arena for a spot in the final NERF DART TAG WORLD CHAMPIONSHIP event.

At each regional tournament players will compete in teams of four in one of two age groups: 8-12 years and 13-17 years. The winning regional teams will enter battle one last time at the NERF DART TAG WORLD CHAMPIONSHIP event in Las Vegas this October to show off their blaster skills and compete to receive ultimate DART TAG fame and win $25,000!

“The NERF DART TAG tournaments offer fans across the country a unique, competitive sporting environment to show off their blaster skills, strategy, and teamwork,” said Jeff Jackson, vice president of marketing, Hasbro, Inc. “As a sponsor of the Dew Tour for the second consecutive year, we’re thrilled to provide NERF NATION with an ideal arena for this popular competition and – based on the action we saw from our fans last year – to celebrate achieving the incredible with NERF!”

The 2010 Dew Tour features more than 150 of the world’s top action sports athletes, competing in Skateboarding, BMX, and Freestyle Motocross, and will make the following stops:

— June 25-26 — Skate Open, Boston, MA — TD Garden

— July 23-24 — Nike 6.0 BMX Open, Chicago, IL — Museum Campus

— August 12-15 — Wendy’s Invitational, Portland, OR — Rose Quarter

— September 16-19 — Toyota Challenge, Salt Lake City, UT — EnergySolutions Arena

— October 14-17 — Dew Tour Championships, Las Vegas, NV — Hard Rock Hotel & Casino

For more information on 2010 NERF DART TAG tournament rules, eligibility, registration forms, and the NERF DART TAG WORLD CHAMPIONSHIP, visit http://www.hasbro.com/ndtl/en_US/Registration.cfm. NERF NATION can be followed on http://www.Facebook.com/NerfNation, http://www.YouTube.com/Nerf, and http://www.Twitter.com/NerfNation. Sign up for the NERF DART TAG League newsletter at http://reg.hasbro.com/Nerf/DartTagLeague/.

About Hasbro, Inc.

Hasbro, Inc. /quotes/comstock/13*!has/quotes/nls/has (HAS 41.28, +0.01, +0.02%) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2010 Hasbro, Inc. All Rights Reserved.

Dew Tour

The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse a bonus pool at year-end based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. At season’s end, the overall points leaders in the five disciplines will be crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each Tour event including the Festival Village, specialty competitions, and live, cutting-edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport 2, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor) and Nike 6.0, Wendy’s and Toyota (event title sponsors). Associate partners include Ball Park, JCPenney, MATADOR by Jack Link’s, Paul Mitchell, PlayStation, PowerBar, Sony and Verizon. More information can be found at http://www.allisports.com.

SOURCE: Hasbro, Inc.

-VasTheStampede