Hasbro is thrilled to introduce you to NERF HYPER – a revolutionary new performance segment designed for high-energy, competitive action.



NERF HYPER delivers on the insights that consumers are looking for two main components in a blaster – quick-and-easy reload and immense onboard capacity. This segment will combine both of these components – and additional fan-favorite features – into one epic new collection that allows players to battle, play, and blast unlike EVER BEFORE. Here are a few notable features:



· THREE NEW BLASTERS: The 14+ NERF HYPER line features the NERF HYPER RUSH-40, NERF HYPER SIEGE-50, and NERF HYPER MACH-100.

· EXTREME VELOCITY: Engineered for velocity, each blaster within the HYPER segment fires rounds at extreme speed – up to 110 feet per second.

· NEW ROUNDS, NEW CAPACITY: HYPER rounds are about 1/3 smaller than RIVAL rounds and feature an all-new material uniquely developed specifically for high performance. The size and material of the new HYPER round allows for increased capacity, improved velocity, and longer gameplay than the typical RIVAL blasters and rounds. In the volume where you could previously house 25 RIVAL rounds, you can now fit 100 HYPER rounds – allowing you to play three times as long before having to reload – that’s a 300% increase in capacity!

· FAST, EASY RELOAD: All new reload canisters allow players to load up to 100 rounds in mere seconds. 50-Round and 100-round reload canisters are available for purchase to attach to tactical rails for fast, easy reloads in just seconds.

· FAN FAVORITE FEATURES: Consumers can also expect to see a variety of fan-favorite features in the line including slam fire and large hoppers that allow for more time playing and less time reloading.

· #GETHYPER: In conjunction with the launch of the HYPER line, NERF is launching the #GETHYPER campaign to highlight the Brand’s heart-pounding, adrenaline-fueled vibe.