Official Nerf Arenas to Open Late Next Year!Nerf Action Xperience!

Hasbro Confirms U.S. Nerf Arenas and Opening Date

Grabbed from the Toy Book! Follow the link to read more.

I will update this post with a bit more info later.

It’s later!



Singapore, June 4, 2019 – Kingsmen Creatives Ltd. (“Kingsmen”) (“金明创新”), and its subsidiaries (the “Group”), a leading communication design and production group, today announced that Kingsmen Xperience, Inc., its US-based subsidiary has entered into a licensing agreement with global play and entertainment company Hasbro, Inc. (“Hasbro”, NASDAQ: HAS) to expand its current licensing agreement to open NERF FEC attractions in the United States market (“US”).

Mr. Andrew Cheng, Group Chief Executive Officer of Kingsmen, said, “NERF is a well-established brand that commands a global following and has a strong presence in the US. Its appeal as a popular lifestyle brand that encourages social and outdoor play is inter-generational. The opening of NERF FEC’s in the US will redefine how fans can experience the brand as they find themselves immersed in exclusive NERF worlds. We look forward to breaking new ground as we engage audiences in a truly one of a kind experience.”

Expanding the licensing deal for NERF FEC attractions into the US market allows Kingsmen to increase the global reach of the attraction, which has garnered significant international interest. The world’s first NERF FEC will open in Singapore in 2019, with the first US location to open in late 2020.

“When we first announced that Kingsmen was bringing the NERF experience to Singapore, we heard from fans around the globe that they were excited about the possibility of more locations around the world,” said Casey Collins, SVP & GM Consumer Products, Hasbro. “The work Kingsmen has done with the upcoming opening of the NERF Action Xperience in Singapore is outstanding, and we cannot wait for fans and families from all over the US to have their own experience in their back yard, because for us and our fans, it’s NERF or Nothin’!”

My thoughts:

Considering this news from a few months ago, how does it all fit? Kilburn is already planning a Power Rangers Live Tour  with Hasbro and now Kingsman is involved with the Family Entertainment Centers along with Kilburn? None of this is in my realm of expertise but I can see a few different scenarios:

  1. Kilburn handles a lot of licensed/brand property for the centers, like gaming, Transformers related attractions, GI Joe, and other similar properties. Kingsman handles the Nerf arena build outs (unlikely, considering Kilburn has “Nerf” among their clients.
  2. Kilburn lost the license and Kingsman had to step in to take care of the Nerf part of the FECs.
  3. The Nerf arenas are separate from the Hasbro entertainment centers. Not too sure about this either considering Nerf also shows up in other Hasbro properties.

One nugget of info I didn’t really expand on is that the Kilburn attractions have a “multiple-location rollout across North America” planned. Whether this is an all-encompassing Hasbro location or Nerf arenas separated from Hasbro brands, that remains to be seen.

The Kingsman Xperience project is slated for late next year in the U.S., and Singapore’s location opens in 2019, with no mention of multiple locations. At the very least when we see the Singapore location open, that might give us an idea of what to expect. Considering the accessibility they will need and the nature of the target audiences, I urge folks to keep an open mind.

I do have questions:

  • How will these impact the existing arena/mobile party market? Nerf knows about them, it’s a growing market that’s hard to miss.
  • Will these be glorified demo showrooms, or will players be allowed to bring their own blasters (I expect a safety check for that).
  • Multiple locations? Who gets the first wave?

There are others, but I won’t bore you with that. Got a question of your own? Post in the comments!

Friday 5: Five Must-See Places Outside the U.S. for Nerf Enthusiasts

Friday 5: Five Must-See Toy Blaster Hot Spots Outside the U.S.
Vas The Stampede

Early on in my blogging life, I quickly learned that Nerf games are not just for U.S. backgrounds, but organized games are an international phenomena. Nerf/Hasbro being a worldwide brand and a top toy maker, that should not have surprised me. Thanks to the advent of the internet and social media though, I see posts from communities abroad and it is a pretty amazing thing to think about. Taken from my analytics and personal observations, let’s look at 5 places outside the U.S. where Nerf blasters have very active player communities and play their games regularly.

Keep in mind, this list is in no particular order! The 5 selected are taken mainly from my own experiences and the amount of activity I see on my website analytics.


Some basics about Singapore (info taken from Google’s search engine entry:

“Singapore, an island city-state off southern Malaysia, is a global financial centre with a tropical climate and multicultural population. In circa-1820 Chinatown stands the red-and-gold Buddha’s Tooth Relic Temple, Little India offers colorful souvenirs and Arab Street is lined with fabric shops. Singapore is also known for eclectic street fare, served in hawker centres such as Tiong Bahru and Maxwell Road.
Currency: Singapore dollar
Population: 5.399 million (2013) World Bank
Official languages: English, Tamil, Malay, Mandarin Chinese, Standard Mandarin”
The Singapore community is one of the first international Nerf communities I encountered. Once upon a time, there was a blog, SGNerf, and he was one of the first other bloggers I ever communicated with. Other bloggers/YouTubers from there, including Psyk from PWND, Blaster Shogun, the modder Ahtanie, and so many others. I used to frequent their forums, and had many a good conversation with this group. From what I’ve seen, this group has regularly scheduled games and even larger events. I think the group’s been running for at least 6-7 years (2015 was their 6th anniversary, I believe) and is definitely one of the more active communities out there anywhere. Without getting bogged down in details, they do have some very strict gun laws which extends to paintball/airsoft as well, so Nerf blaster games seem to serve as an alternative. I’ve seen a LOT of different events come out of Singapore, from tournaments held in malls, to games in a variety of environments – woods, suburban areas, numerous historical military spots, and parks like this:

Obviously, one of these days I have to go visit. Somehow. But between the locations and the consistency of the players, Singapore definitely seems a must-see place if you’re interested in Nerf/toy blasters on an international scale.


Country in Europe
Germany is a Western European country with a terrain of vast forests, rivers and mountain ranges, and 2 millennia of history. Berlin, its capital, is home to thriving art and nightlife scenes, iconic Brandenburg Gate and many sites relating to WWII. Munich is known for its Oktoberfest and cavernous beer halls, including 16th-century Hofbräuhaus. Frankfurt, with its skyscrapers, houses the European Central Bank.
Population: 80.62 million (2013) World Bank

Admittedly, there’s very little I know about Germany’s Nerf/toy enthusiast community, but I see enough posts on the net to make me notice! Between the number of hits I get from there and the posts I see crop up, along with news from the Nuremberg International Toy Fair, AND home to both and the OWL Community. (whew!) I see a number of LARP related posts on modifications/blaster paintjobs from German hobbyists as well, of astounding work. All that leads me to qualify Germany on this list.


Country in Europe
The U.K., made up of England, Scotland, Wales and Northern Ireland, is an island nation in northwestern Europe. England – birthplace of Shakespeare and The Beatles – is home to the capital, London, a globally influential centre of finance and culture. England is also site of neolithic Stonehenge, Bath’s Roman spa and centuries-old universities at Oxford and Cambridge.
Population: 64.1 million (2013) World Bank
Currency: Pound sterling

The UK also showed a strong level of activity on my site hits, and with good reason. The BritNerf forums are pretty active still from the looks of things, along with various other social media outlets out there. Let’s also not forget that one of the first Nerf-sponsored/branded arenas anywhere popped up here:


“Australia is a country, and continent, surrounded by the Indian and Pacific oceans. Its major cities – Sydney, Brisbane, Melbourne, Perth, Adelaide – are coastal, but its capital, Canberra, is inland and nicknamed the “Bush Capital.” The country is known for its Sydney Opera House, Great Barrier Reef, the vast Outback (interior desert wilderness) and unique animal species including kangaroos and duck-billed platypuses.
Population: 23.13 million (2013) World Bank
Currency: Australian dollar

The land down under, home of the kangaroo, Australian Outback, Aborigines, Dream Time, and another of the biggest (and I believe oldest) consistent Nerf communities I’ve seen. The other places I’ve mentioned you can say are countries… Australia however is a Nerf-heavy CONTINENT that stands alone. I’ve heard of groups in Canberra, Wagga Wagga, Riverina, and so many more on their forums. New Zealand is off the southeast coast and has a steady group in Canterbury. In the past, I’ve heard that toy blaster interest really takes off in Australia (especially when the Nerf Dart Tag blasters released in their black and yellow colors. Needless to say, the place is not lacking for active players, albeit they may be spread out.


“Country in North America
Canada, stretching from the U.S. in the south to the Arctic Circle in the north, is filled with vibrant cities including massive, multicultural Toronto; predominantly French-speaking Montréal and Québec City; Vancouver and Halifax on the Pacific and Atlantic coasts, respectively; and Ottawa, the capital. It’s also crossed by the Rocky Mountains and home to vast swaths of protected wilderness.
Population: 35.16 million (2013) World Bank
 Canada! Oh, I heard about Canada. There is a pretty strong group (groups?) up there from what I remember, and used to hold some pretty massive events (I think they still do) like Massacre. The groups I do remember were heavy into modifying blasters, but they got together to fling darts as much as anyone. I believe most of the connecting is done over Facebook, but chances are if you wanted to get in with the Canadian toy blaster scene, by the time you’ve read this you’re already in it.
And that’s all, folks! As I stated before, I looked at my site data for my spotlights. If you want me to revisit or think I overlooked your country/continent, let me know! And abundant apologies to the countries I did name if I got anything wrong about your fair landmass – again just let me know so I may make the appropriate corrections. Hope this info was useful to you, and see you next time! 
I’ll have another post up this weekend, “Super” related (and not a blaster product, but a fun toy all the same.)