Wilder®, a leader in innovative play experiences, and HASBRO, a leading games, IP and toy company, are excited to unveil their newest collaboration: NERF® Battle Play Experience Targets and Accessories Line, set to launch in July 2025. The innovative product line reimagines target play- through immersive gaming that combines real-world action with video game-inspired experiences. The line encourages players to use their favorite NERF blaster for single and multiplayer play, and offers themes including zombies, robots, and more.
Unlike traditional targets focused on linear play and scoring points, Wilder®’s new line introduces new dynamic and interactive target elements with:
● Surround-sound ambush scenarios, where enemies attack 360 degrees around the player.
● Zombie swarm attacks that require players to fend off hordes of zombies, but be sure to watch out for granny.
● Arcade-style modes, offering exciting multiplayer tag-team matches and real-time versus battles.
“We’ve had a blast – no pun intended – working with Wilder to take the NERF play experience to
exhilarating new heights with video game-inspired battle targets and accessories to complement
Hasbro’s NERF blasters. Innovation, fun and heart-pounding adrenaline are core aspects of NERF’s
DNA. Pair that with Wilder’s creativity and high energy play, and we have a recipe for success,” said
Bradley Bowman, Senior Director, Licensed Consumer Products, Global Toy of Hasbro.
The Collection
The collection will include the following items:
- 360 Battlezone – Immerse yourself in a game of reflex like nothing before. Stand in the center and fight off zombie, dinosaur and robot threats with target SFX sounds all around you. Use all your senses and decide to blast or not blast. Is that sound in the distance just a bird flapping its wings or is it a dinosaur coming to attack you? Stay on guard and hit the red light before the sound stops. Beware, multiple targets might attack and sound at the same time. (Launching July at Amazon, Macy’s and other retailers)
- STRIKE ‘N’ SCORE – Get ready for next-level ARCADE GAMING. Experience unique gameplay where you can challenge friends and compete live in head-to-head battles at the same time. Or, play solo and try to beat the timer and your high score! Hit the bullseye for extra time! With 4 exciting game modes there’s endless fun. (Launching July at Target, Amazon, Macy’s & other retailers)
- ZOMBIE SPIN STRIKE – Try and stop the endless swarm of zombies before they get to you! Each successful zombie hit splits the target on impact. But be careful, watch out and try not to hit granny! With 3 speed modes, this electronic target is sure not to disappoint. (Launching July at Target, Amazon, Macy’s & other retailers)
- BOT ARENA CLASH – Get ready for action! Take down evil robots and drones, rack up points, and race against the clock. Aim carefully – will you hit a Robot or a Drone for extra points? With four interactive game modes, including voice-commanded actions and multiplayer versus battles, the excitement never stops! (Launching July at Amazon, Macy’s and other retailers)
Foam From Above 