HASBRO AND SUPER HEROIC TEAM UP TO PROMOTE ACTIVE PLAY
WITH NEW NERF APPAREL AND FOOTWEAR LINE
New Licensing Agreement Brings NERF-Branded Gender-Neutral Kids Clothing and Shoes to the US in July
PAWTUCKET, R.I.– July 31,2019 – Super Heroic, Inc. a tactical play company, and HASBRO, Inc. (NASDAQ:HAS), a global play and entertainment company, announced today a licensing agreement to bring NERF-branded kids’ apparel and footwear to market this August . The line will be available at Foot Locker and Kids Foot Locker, select Foot Locker and Kids Foot Locker stores, and online at www.superheroic.com, www.footlocker.com, and www.kidsfootlocker.com.
Designed for active play, the NERF x Super Heroic collection consists of an update to its lead footwear. The TMBLR v2 will launch with two new colors, and the collection will also introduce a brand-new silhouette titled the JMPR v2 in two colors featuring a new alternative closure with elastic laces and a toggle system. These exciting footwear styles are rounded out by an apparel collection featuring gender-neutral tops, joggers, and t-shirts. The products will feature collaborative branding, plus individual pockets and compartments designed to hold NERF products.
“Our collaboration with Super Heroic is driven by our common mission to promote active play,” said Casey Collins, GM & SVP Entertainment and Licensing, Hasbro. “Together we want to encourage kids to play hard, explore and get dirty. We’re excited to launch this collection just in time for kids to head back to school.”
“The power of this collaboration rests solely in the alignment of our shared values and the importance of our collective missions,” said Jason Mayden, CEO & Co-Founder, Super Heroic. “As a child of the 90’s, Nerf represents the apex of immersive, active play. It represents the freedom and wonderment of childhood that imbues us all with a sense of unrestricted creativity and limitless potential. We are honored and excited to partner with Nerf to launch a collection that reminds us all, that if we can play together, we can live together.”
Thanks to Nerf for the press release and images!